HerFix™ Repair Value Formula
R = (C × P × T) / E
“The true value of Repair is how much Care, Persistence, and Time you give —minus how much Ego you bring.”
“She doesn’t fix to prove she can. She fixes because she cares.”
HerFix by AOJEL.
Repair turns the broken into your story.
New York, Spring 2024.
My husband had moved out.
That year, my life felt like the cracks along the walls —a leaking toilet, a broken lock, a loose chair,the stairs groaning under every step.
For the first time, I realized— to keep a home quiet and whole, it’s the smallest things that demand to be repaired.
I tried hiring help — endless appointments and waiting lists.
I tried fixing things myself — only to be told, “Sealing a pipe takes strength.”
But what I wanted to fix was not just a loose board. I wanted to repair a sense of control and calm —over my life, my space, myself. I came to believe that every act of repairis a small ceremony of order amidst chaos.
I needed a tool that could be picked up as naturally as a lipstick — because repair isn’t just a skill. It’s an attitude. A way to wrap life in gentleness again.
And so, HerFix™ was born —to mend not only what is broken, but the part of you that dares to believe again.
It is the philosophy of repair — where elegance meets function, and power is rediscovered in the quiet moment you say,
“I can fix it.”
To repair is to embrace imperfection
HerFix™ creates a new way of repair — made for women.
Because when a woman repairs, she’s not only fixing an object; she’s restoring the order of her life.
Most tools were made for men. But when women repair, what they seek is never brute strength — it’s gentle control.
A kind of repair that feels beautiful, light, and effortless — as natural as perfume, as familiar as lipstick.
That’s what HerFix™ stands for. It doesn’t just mend cracks.
It restores confidence.
HERFIX by AOJEL
Ψᴴ = ∑(Fe • Si • O • H)ⁿ + (He · r)
“Her power to repair is not only for the crack — but for the home she holds.”
Her Repair Story
A mother once repaired her kitchen counter by herself.
She cried, not because the counter was whole again,
but because she no longer had to wait for help.
A drawer corner,
a loose chain,
a dripping faucet —
none of them big enough to call someone,
all of them big enough to disturb your peace.
With HerFix,
you didn’t just repair the object.
You reclaimed the moment to say:
“I can.”
Herfix + Kintsugi
Encounter with the Japanese Philosophy of Repair
“金継ぎの傷の美しさ”
“Your cracks can become the most beautiful part of you.”
Discover the Beauty of Repair
Inspired by Kintsugi, which originated in the royal courts of 15th-century Japan, was first used to repair broken teaware — yet it unexpectedly gave birth to a philosophy that transcends objects: to reveal, not conceal, the cracks; to trace each scar with gold, turning breakage into new art.
In 2025, the Osaka–Kansai World Expo will feature the spirit of Kintsugi within its theme “Connecting Lives,” celebrating the beauty of continuity and renewal.
HerFix extends this philosophy into modern women’s lives — using technology to repair what’s broken, and gentleness to repair oneself.
The meaning of repair lies in believing that the passage of time does not erase value, but rather turns every crack into a mark of life’s journey.
HerFix believes:
“Your cracks can become the most beautiful part of you.”
Repair Zen
Repair the object → Repair the being → Repair the heart.
수일물, 정일심 (修一物, 静一心)
“In fixing things, she finds stillness.”
Every fix is a meditation.
You thought you were just fixing something broken — a crack in the wall, a loose hinge, a tiny leak.
But as you focused, time slowed.
Your breath steadied. Your thoughts quieted.
In that simple act of repair, you found peace.
The glue held not only the object together, but also your heart.
Repair Zen is for every woman who believes that caring for what breaks is another way of caring for herself.
That’s what HerFix™ stands for. It doesn’t just mend cracks.
It restores confidence.
Repair is the greenest act.
#HerFixItAgain
Not every act of care needs to be big. Sometimes, fixing a chair is enough.
HerFix by AOJEL
keep what matters
Repair is how we respect what we already have.
A world where “new” feels cleaner, easier, faster. But the most sustainable thing isn’t to buy new —it’s to make what we already have last a little longer.
Every time you fix instead of throw away, you keep one more piece out of the landfill. You give materials a second life — and yourself, a quiet sense of care.
HerFix™ isn’t just an adhesive.
It’s an invitation — to slow down, to care, to keep. Because the earth doesn’t need perfection. It needs care. In caring for things, we learn to care for the world.
When you repair, you’re not just saving what’s broken. You’re proving that small acts still matter.
Less throwing away. More holding on.
That’s how sustainability begins — gently, in your hands.
HerFix Circle
A community of repair and care.
Thank you for fixing instead of replacing.
“We fix not just things, but meaning.”
Join the circle--
#Fix Together
@HerFix Circle Story
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We’ll feature your story here.
When you share yours, another woman feels less alone.
A quiet alliance of women who fix, care, and share. We repair what’s broken — in our homes, in our hands, in ourselves. Together, we make continuity a form of love.
It’s a quiet circle of women who still believe
that things—and people—can be made whole again.
“Repair. Share. Continue.”
Voices
“I fixed my mother’s chair.
And somehow, I sat stronger.”
— Emma, 42, Texas
“I fixed a pipe.It stopped leaking, and so did I.”— Rachel, 51
“She fixed the leak in her RV—and her fear of trying alone.” — Mary, 47, Arizona
“The paint didn’t match, but it held. So did I.”— Nina, 38
Tell your story.
Your repair might inspire another woman.
“I fixed ________, and I felt ________.”
If you ever fix something that makes you smile, write it down. We’d love to hear what you fixed — and what it taught you.
Join women who fix, care, and continue. #HerFixCircle
I fixed the drawer — and my confidence.
I fixed what broke — and what broke me.
A perfect fix is silent. A real fix tells a story.
A community of repair and care.
— Fix Together
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